“Snapdragon” has been synonymous with high-end smartphones for several years. People may not really know what chip their phone runs on, or what the numbers mean, but they likely know that it’s powered by a Snapdragon. Qualcomm, which makes the expansive range of chipsets, is acknowledging the strength of the brand with a shift in the product line. Moving forward, the company is dropping its own name from the chips to let “Snapdragon” stand alone.
source: Digital Trends