Nitakufinya Man Matendechele Sues Corporates for Using His Image, Video to Market Products

  • Aron Asiba Matendechere has separately sued Co-operative Bank, National Cereals and Produce Board (NCPD) and Ruiru Mabati Factory
  • His lawyer Tom Ojienda argued that the respondents exploited Matendechere’s popularity and image for their own commercial gains
  • He said the actions by the corporate companies amounted to an invasion of his privacy through misappropriation of his identity or likeness

source: Tuko Kenya

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