As a kid, my parents refused to buy me the action figures that Saturday morning cartoons programmed me to crave. Instead, they insisted that I make do with wooden blocks and other more general purpose toys, with the money-saving argument that this would somehow help build imagination. As a 6-year-old playing with a squared-off chunk of tree instead of a fancy Optimus Prime figure, I didn’t totally buy it. As a 30-something-year-old, I kind of do. And one of the reasons is Eric Geusz.
source: Digital Trends