Digital Marketing Kenya: Types of Digital Marketing Strategies You Can Use in Kenya


Types of Digital Marketing that you can use in Kenya

Are you looking for digital marketing strategies for your business in Kenya?

Digital marketing is a term that we have all encountered in one way or another.  You could be out on LinkedIn or Twitter and you have seen a person’s title being a digital marketer, or some online digital marketing specialist.

But what is it exactly?

What’s Digital Marketing?

To begin with, we need to define the term digital marketing. According to Hubspot article digital marketing is “an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and… Click To Tweet

If you want a simplified definition. You can opt for Neil Patel’s definition: “Digital marketing is any form of marketing products or services that involve electronic devices.”

Who is a Digital Marketer?

On the hand, a digital marketer is a person who oversees all the online activities of a brand. To be more precise, a digital marketer's role is to create brand awareness, develop online marketing strategies, manage ad campaigns, analyze campaigns and drive potential prospects to conversions. Click To Tweet

With that being said, you should have come across any of the digital marketing forms either online or offline. In the next part below, we going to look at some of the effective types of digital marketing channels that you can use for your business in Kenya.

Digital Marketing Kenya: Types of Digital Marketing Channels that You Must Use in Kenya

There are different types of digital marketing that you can use in Kenya, but first, you need to understand the nature of your business and target audience.

  1. Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing online content to rank higher is in search engines like Google for search results. Click To TweetWith SEO there are two things that determine high page rank on search engine namely on-page SEO factors and off-page SEO factors.

On-page SEO are all factors that that influence your websites such as website user experience, content on your site and site speed. On the contrary, off page SEO factors are those within your influence such as links that link back to your web pages and the type of niche of your website.

Also Read: Free Strategies on How to Increase Website Traffic in Kenya

Why use SEO in Kenya?

SEO is important for your business because it increases organic traffic to your website or perhaps your business blog.

  1. Social Media Marketing

Social media marketing is another effective digital marketing strategy to create brand awareness.  Wikipedia defines social media marketing as “the use of social media platforms and websites to promote a product or service.” Click To Tweet

As a business, you should use different social media platforms right from Facebook, Twitter, Instagram to LinkedIn strategically. The selection of social media channels depends on which platform your target audience is and they type of content you will post.

Related:How to See Competitor’s Ads on Facebook

Why use Social Media Marketing in Kenya

When you use social media marketing to drum up your brand, you will not only create brand awareness but also drive traffic to your website.

  1. Content Marketing

Popcontent defines content marketing as “a method of digital marketing that uses good content that your customers want to read to encourage new sales and leads online.”

This could be content with your vlogs, tweets, blog posts, Facebook posts, to infographics that are authentic and catchy to your target audience.

Why use Content Marketing in Kenya

Content marketing increases traffic to your website, creates brand awareness and increases sales and leads.

  1. Email Marketing

Email marketing is another online marketing strategy that you can use in your business. It can be defined as the use of emails to promote product or service, improve communications, and build a relationship with clients.

Moreover, with email marketing, ensure that you personalize emails and interesting to your audience.

Why use Email Marketing in Kenya?

Email marketing is affordable, it helps build brands and also boost sales. Click To Tweet
  1. Influencer Marketing

Another digital marketing channel that is new but effective is influencer marketing. Influencer marketing is using a person who has the influence to grow audience and improve sales throughout social media platforms. Click To Tweet

In Kenya, many brands have embraced influencer marketing. For instance, Kenya Tourism Board used the hashtag #TembeaKenya to encourage Kenyans to travel across the country. They used Maina Kageni, a top radio presenter in Kenya on a 52-weekend road trip. He then updated Kenyans through #TembeaKenya throughout social media platforms about his road trips.

Why Influencer Marketing in Kenya?

It helps to create brand awareness while keeping users engaged with your brand.

  1. Pay Per Click (PPC)

Also, there is online strategy known as PPC which is also referred to as Paid advertising. PPC in Kenya is a form of online marketing where advertisers pay to rank high above organic listing in search engines or when an ad is clicked. Click To TweetTherefore, this means you have to pay a fee when the sponsored ad is clicked by a user. Here is an example;

Why use Pay Per Click in Kenya?

PPC helps drive organic traffic from search engines and from the site where the ad has been hosted.


In conclusion, this article lists only six types of digital marketing strategies in Kenya that you can use in your business. You need to be strategic and make informed decision on the digital marketing strategies that work best for your business.  The beauty is that there are a lot of options to pick from!!


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